United States Floriculture Market Size, Share, Trends & Growth

United States Floriculture Market Outlook

According to the report by Expert Market Research (EMR), the United States floriculture market size reached a value of USD 7.84 billion in 2023. Aided by the increasing demand for decorative plants, cut flowers, and potted plants, the market is expected to continue its growth trajectory, with a projected compound annual growth rate (CAGR of 6.2% from 2024 to 2032, ultimately reaching a market value of USD 13.47 billion by 2032.

Floriculture, which involves the cultivation and trade of flowers and ornamental plants, has become a cornerstone of the United States’ horticulture industry. In recent years, the market has been buoyed by several factors, including rising consumer interest in home gardening, a shift toward sustainable practices, and a growing demand for floral arrangements in events and everyday life. The United States Floriculture Market encompasses a wide range of products, including cut flowers, bedding plants, potted plants, and shrubs, which are used for both decorative and functional purposes.

The growing trend of eco-consciousness, coupled with increased disposable income and an evolving approach to aesthetics and lifestyle, has spurred innovation in the floriculture sector. As the demand for both local and imported flowers rises, industry stakeholders are investing in improved cultivation techniques, sustainable packaging, and efficient distribution channels to meet consumer needs. The increasing popularity of eco-friendly and homegrown options, as well as the rise of e-commerce, are further shaping the dynamics of the United States Floriculture Market.

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Key Drivers of Growth

Rising Interest in Home Gardening and Urban Greening: The growing interest in home gardening has been a significant driver of growth in the United States Floriculture Market. As consumers become more engaged in maintaining their personal green spaces, including balconies, patios, and indoor gardens, the demand for ornamental plants and flowers has surged. The trend has been particularly prominent in urban areas, where apartment living and smaller spaces have led to the growth of container gardening and indoor plant cultivation.

This shift toward gardening has been further fueled by the growing awareness of the benefits of plants, such as air purification and stress reduction. Home gardeners are seeking flowers and plants that are not only aesthetically pleasing but also easy to care for, which has led to a rise in demand for hardy and low-maintenance varieties.

Floral Arrangements for Special Events and Celebrations: The demand for flowers in special events such as weddings, corporate functions, holidays, and other celebratory occasions has been another key factor driving growth in the United States Floriculture Market. Floral arrangements continue to be a central element in event planning, contributing to the ambiance and aesthetics of these occasions. From bouquets and centerpieces to large-scale floral installations, flowers are integral to creating visually impactful experiences.

The trend of personalized events, particularly weddings, has further spurred growth in demand for unique and custom floral designs. As people increasingly view floral arrangements as an essential part of creating memorable moments, floriculture businesses have responded by offering tailored services, including bespoke flower arrangements and event-specific florals.

E-commerce and Online Flower Sales: The increasing shift towards e-commerce has revolutionized the floriculture industry. Online flower shops and marketplaces have made it easier for consumers to purchase flowers and plants from the comfort of their homes. This convenience, combined with improved delivery logistics, has expanded the reach of floriculture products, particularly to younger, tech-savvy consumers.

The rise of subscription-based flower delivery services has also contributed to the growth of online floral sales. Consumers can now receive regular shipments of fresh flowers or plants, often at discounted rates, directly to their doorstep. This model has gained popularity among busy professionals, home decorators, and individuals seeking to incorporate flowers into their everyday life without having to visit brick-and-mortar stores.

Sustainability and Eco-Friendly Practices: Sustainability has become an increasingly important consideration for consumers in the United States Floriculture Market. As eco-consciousness continues to grow, both consumers and businesses are prioritizing sustainable practices, including the use of organic growing methods, eco-friendly packaging, and reducing carbon footprints in the supply chain.

Local floriculture production has gained popularity, as consumers become more aware of the environmental impact associated with the long-distance transportation of flowers. Locally grown flowers not only offer environmental benefits but also support small and regional farmers. Additionally, sustainable practices, such as water conservation, reduced pesticide use, and the implementation of environmentally friendly growing techniques, have become essential to floriculture businesses looking to attract and retain eco-conscious customers.

Celebrity and Influencer Impact: Celebrity endorsements and the influence of social media have also played a pivotal role in shaping the floriculture market. Floral arrangements and plants have become highly visible through social media platforms like Instagram, Pinterest, and TikTok, where influencers and celebrities share their personal spaces adorned with flowers. This visibility has led to a heightened appreciation for flowers and plants, inspiring consumers to invest in their own floral arrangements.

Moreover, the association of flowers with wellness and lifestyle trends has propelled them into the mainstream. Flowers are now seen not just as decorative items, but also as symbols of beauty, health, and personal well-being, further contributing to their appeal.

United States Floriculture Market Segmentation

The United States Floriculture Market can be divided based on model type product, flower, application, end use, region, landscape

Breakup by Product Type

Cut Flowers
Bedding Plants
Potted plants
Others

Breakup by Flower Type

Tulips
Lilies
Gladioli
Snapdragons
Roses
Orchids
Gerbera
Carnations
Others

Breakup by Application

Aesthetics and Decorative Purposes
Flavours and Fragrances
Natural Colours
Others

Breakup by End Use

Personal Use
Industrial
Institutions/Events
Others

Breakup by Region

New England
Mideast
Great Lakes
Plains
Southeast
Southwest
Rocky Mountain
Far West

Competitive Landscape

Syngenta AG
Dümmen Orange Holding B.V.
Kurt Weiss Greenhouses, Inc.
Ball Horticultural Company
Greenheart Farms, Inc.
Bloomia
KB Farms
The Sun Valley Group, Inc.
The Queen’s Flowers
Others

Challenges

Despite the robust growth potential, the United States Floriculture Market faces certain challenges. One of the key challenges is the seasonality of flower production, which can lead to fluctuations in supply and pricing. Additionally, the floriculture sector is highly labor-intensive, requiring significant investment in skilled labor for planting, maintenance, and harvesting.

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Another challenge is the environmental impact of flower production, particularly concerning water usage, pesticide application, and the carbon footprint of transportation. As consumers become more eco-conscious, floriculture businesses must adapt by incorporating sustainable practices into their operations.