The global helichrysum oil market size is witnessing significant growth, driven by rising product awareness and an increasing inclination toward natural and organic health and wellness products. Helichrysum oil, known for its therapeutic properties such as anti-inflammatory, antimicrobial, and antioxidant effects, is gaining popularity in the cosmetic, pharmaceutical, and aromatherapy industries. The market is expected to grow at a compound annual growth rate (CAGR) of nearly 6.00% between 2025 and 2034, with a surge in demand from various industries looking to harness the benefits of helichrysum oil for skincare, health, and wellness applications.

This blog post explores the market size, growth rate, key drivers, challenges, trends, segmentation, and major competitors shaping the future of the helichrysum oil market.

Market Size and Growth Projections

• Market Value (2024): Estimated at USD 150 million
• Projected Market Value (2034): The market is expected to grow significantly at a CAGR of nearly 6.00% over the forecast period.
• Key Applications: Cosmetics, healthcare, aromatherapy, and pharmaceuticals.

The helichrysum oil market is expected to expand significantly due to increasing consumer awareness about the therapeutic properties of the oil and its diverse range of applications in skincare, stress relief, and natural healing. As natural health and wellness trends continue to grow, the demand for helichrysum oil is expected to rise, especially in developing economies where the adoption of herbal and organic products is increasing.

Key Drivers of Market Growth

1. Rising Awareness of Natural and Organic Products

Consumers are becoming more aware of the negative effects of synthetic chemicals found in traditional personal care and pharmaceutical products. As a result, there is an increasing demand for natural, organic, and eco-friendly alternatives like helichrysum oil. Known for its anti-inflammatory, antimicrobial, and anti-aging properties, helichrysum oil has become a popular choice for consumers looking for safer and more natural health solutions.

2. Growing Demand for Aromatherapy and Relaxation Products

Aromatherapy is widely used to improve mental well-being, alleviate stress, and promote relaxation. Helichrysum oil, with its soothing and calming properties, is a key ingredient in essential oil blends. The rise of the wellness and self-care movement has accelerated the demand for helichrysum-based aromatherapy products, such as diffusers, massage oils, and scented candles.

3. Increased Use of Helichrysum Oil in Skincare

Helichrysum oil has become a significant ingredient in natural skincare products due to its anti-aging properties, which help reduce wrinkles and improve skin elasticity. The oil’s ability to promote wound healing and reduce skin irritation also makes it an ideal addition to anti-acne, anti-scarring, and anti-inflammatory skincare formulations. As consumers increasingly shift towards clean beauty and herbal skincare, the demand for helichrysum oil is expected to continue to grow in the cosmetics industry.

4. Growing Pharmaceutical and Healthcare Applications

Helichrysum oil has therapeutic uses in treating respiratory issues, digestive disorders, and muscle pain due to its anti-inflammatory and antibacterial properties. As the global demand for natural remedies increases, helichrysum oil is being integrated into medicinal products, such as topical ointments and oral supplements. The pharmaceutical sector is anticipated to be a major driver of market growth as more consumers seek holistic healthcare solutions.

5. Expansion of E-commerce and Online Retail Channels

The rise of e-commerce platforms and online retail channels has facilitated the easy availability of helichrysum oil products. Consumers can now purchase a variety of essential oils, skincare, and wellness products from the comfort of their homes. This has increased the visibility of helichrysum oil and made it more accessible to a global audience, further contributing to market growth.

Challenges Facing the Helichrysum Oil Market

1. High Production Costs

One of the major challenges in the helichrysum oil market is the high cost of production. Helichrysum flowers, from which the essential oil is extracted, are relatively rare and require specific growing conditions. The flowers also yield a small amount of oil, making it an expensive raw material. As a result, the cost of helichrysum oil-based products can be relatively high, which may limit its affordability for certain consumer segments.

2. Lack of Awareness in Emerging Markets

While helichrysum oil is well-known in developed markets, its usage and benefits are not as widely recognized in emerging economies. Low awareness of the benefits of essential oils in regions like Asia-Pacific and Latin America may hinder the market’s growth in these areas. Educating consumers about the therapeutic benefits of helichrysum oil will be crucial for market expansion.

3. Regulatory and Safety Concerns

The regulation of herbal and natural products varies from region to region, which can pose challenges in terms of compliance and safety standards. Manufacturers need to ensure that their products meet the strict regulatory requirements in each market to avoid legal issues and ensure product safety.

4. Availability of Substitutes

Helichrysum oil faces competition from other essential oils with similar therapeutic properties, such as lavender, tea tree, and eucalyptus oils. These oils are often more affordable and may limit the adoption of helichrysum oil in certain applications. Educating consumers about the unique properties and benefits of helichrysum oil will be important to differentiate it from its substitutes.

Emerging Trends in the Helichrysum Oil Market

1. Integration of Helichrysum Oil in CBD-Infused Products

With the increasing popularity of CBD products for pain relief, stress reduction, and skin care, manufacturers are integrating helichrysum oil with CBD in topical creams, serums, and oils. The synergistic effect of CBD and helichrysum oil for relaxation, inflammation control, and skin healing is creating new opportunities for product innovation in the wellness sector.

2. Sustainability and Ethical Sourcing

As consumers become more conscious of sustainability and ethical sourcing, there is a growing trend toward the use of sustainably harvested and organically grown helichrysum oil. Companies are increasingly focusing on eco-friendly farming practices and fair trade sourcing to appeal to the environmentally-conscious consumer. This trend is expected to gain momentum as more companies align their products with sustainability values.

3. Personalization and Custom Blends in Aromatherapy

The demand for customized aromatherapy solutions is increasing, with consumers seeking personalized essential oil blends tailored to their unique needs. Helichrysum oil is often used in these blends for its healing, soothing, and anti-inflammatory properties. The trend toward personalized wellness is expected to boost the demand for helichrysum oil in the aromatherapy market.

4. Growth of Organic and Clean Beauty Products

The rise of the clean beauty movement has led to a surge in the demand for organic, cruelty-free skincare products. Helichrysum oil, being a natural ingredient, aligns with this trend and is increasingly being included in organic beauty formulations. As consumers demand more safe and clean skincare products, helichrysum oil’s popularity in the beauty industry is expected to rise.

Market Segmentation

1. By Type

• Organic Helichrysum Oil – Gaining popularity due to its environmentally friendly farming methods and lack of synthetic additives.
• Conventional Helichrysum Oil – More affordable but may be subject to pesticides and chemical treatments.

2. By Application

• Skincare and Cosmetics – Used in anti-aging creams, serums, and anti-inflammatory products.
• Aromatherapy – Helichrysum oil is used in diffusers, massage oils, and bath products for its calming properties.
• Pharmaceuticals and Healthcare – Used in pain relief balms, ointments, and topical treatments for skin healing.
• Fragrance – Incorporated into natural perfumes due to its floral scent.

3. By End-User Industry

• Cosmetics and Personal Care – The largest application sector due to the growing demand for natural skincare products.
• Healthcare and Wellness – Increasing use in therapeutic and healing products.
• Food and Beverages – A growing sector using helichrysum oil for flavoring and aromatherapy-infused food products.

Major Competitors in the Helichrysum Oil Market

1. doTERRA – A major player in the essential oils market, offering premium helichrysum oil for aromatherapy and skincare.
2. Young Living – Known for its high-quality therapeutic essential oils, including helichrysum, used in skin health and healing products.
3. Plant Therapy – Provides organic and pure helichrysum oil for personal care and healthcare applications.
4. Mountain Rose Herbs – Focused on sustainably sourced and ethically harvested helichrysum oil.
5. Avaaya Oils – A supplier of organic and therapeutic essential oils, including helichrysum oil, targeting wellness and beauty markets.